Axis Bank, Visa launch festive credit card campaign with Shahid Kapoor

SENSEX 73,852.90

 -876.37

NIFTY 22,888.95

 -257.20

CRUDEOIL 9,557.00

 -16.00

GOLD 147,969.00

+ 51.00

SILVER 211,347.00

+ 160.00

SENSEX 73,852.90

 -876.37

NIFTY 22,888.95

 -257.20

NIFTY 22,888.95

 -257.20

CRUDEOIL 9,557.00

 -16.00

CRUDEOIL 9,557.00

 -16.00

GOLD 147,969.00

+ 51.00

'; } document.getElementById("lgdv").innerHTML = htmlElements; } function numberformat(i) { return Number(parseFloat(i).toFixed(2)).toLocaleString('en', { minimumFractionDigits: 2 }) } async function gatherResponse(response) { const { headers } = response; const contentType = headers.get('content-type') || ''; if (contentType.includes('application/json')) { return await response.json() } return response.text(); } function getWidth() { if (Math.max(document.body.scrollWidth,document.documentElement.scrollWidth,document.body.offsetWidth,document.documentElement.offsetWidth,document.documentElement.clientWidth) > 991) { document.getElementById("mob").style.display = "none"; document.getElementById("lgdv").style.display = "block"; } else { document.getElementById("mob").style.display = "block"; document.getElementById("lgdv").style.display = "none"; } } getWidth(); THIS AD SUPPORTS OUR JOURNALISM. SUBSCRIBE FOR MINIMAL ADS.THIS AD SUPPORTS OUR JOURNALISM. SUBSCRIBE FOR MINIMAL ADS.

The campaign centres on a film in which Shahid Kapoor uses an Axis Bank Visa Credit Card to fulfil a young girl’s wishes through a magical dollhouse

By BL Mumbai Bureau

Updated - October 19, 2026 at 04:28 PM.

Axis Bank and Visa on Monday unveiled a joint festive campaign titled ‘Dil Se Open Celebrations 2026’, anchored around the tagline ‘Iss festive season, har khushi ko banao badi’ (This festive season, make every joy bigger). The digital-first campaign features actor Shahid Kapoor and carries an original score by composer Amit Trivedi.

The campaign centres on a film in which Shahid Kapoor uses an Axis Bank Visa Credit Card to fulfil a young girl’s wishes through a magical dollhouse. Conceptualised by Leo India, the campaign will run across digital platforms, social media, outdoor media, ATMs and Axis Bank’s branch network.

On the offers front, Axis Bank and Visa are rolling out 100-plus deals for eligible credit cardholders across electronics, travel, lifestyle and mobiles. Participating brands include Samsung, LG, Sony, MakeMyTrip, Air India, Burberry and OPPO, among others. Benefits include up to 20 per cent off and EMI options on credit card purchases.

Anoop Manohar, Chief Marketing Officer at Axis Bank, said the campaign aims to help customers make festive moments more meaningful while delivering tangible value on their spends. Gaurav Ramdev, Head of Marketing at Visa India and South Asia, said the partnership is designed to power bigger celebrations through relevant offers.

Axis Bank currently operates 6,414 domestic branches and 12,533 ATMs across India, as of September 30, 2026.

Published on October 19, 2026

THIS AD SUPPORTS OUR JOURNALISM. SUBSCRIBE FOR MINIMAL ADS. THIS AD SUPPORTS OUR JOURNALISM. SUBSCRIBE FOR MINIMAL ADS. THIS AD SUPPORTS OUR JOURNALISM. SUBSCRIBE FOR MINIMAL ADS. THIS AD SUPPORTS OUR JOURNALISM. SUBSCRIBE FOR MINIMAL ADS.Sign into Unlock benefits!

• Access 10 free stories per month
• Get notified by email for early preview to new features, discounts & offers